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Youth Marketing: Tiger Targets Kids With Three-market Tour

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Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally Tech Tour invites kids to interact with the company’s products including the I-Dog…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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