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Press Events: Tag Heuer Creates Temporary Gallery For Media Launch

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Tag Heuer transformed The Waterfront a New York City event space into an art gallery for a press event and launch of a touring photography exhibit. Held Sept. 13 to coincide with Fashion Week the gathering…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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