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Articles

January 28, 2010

Interactives: Jeep Gets Consumers Muddy At State Fair

DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through 14 000 gallons of mud for the chance to win a 2007 Jeep Wrangler Unlimited. “It was big fun and a little bit messy ” Carrie McElwee the brand’s senior manager-marketing p.r. told Buzz. “We thought it was the perfect...

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January 28, 2010

Results: 9Lives Sees Sales Spike Just Months Into New Campaign

With the second leg of a 34-city tour just underway Del Monte’s 9Lives brand is savoring the results from the first wave of the campaign. The brand’s Daily Essentials cat food line reported an eight percent boost in bagged food sales since starting the campaign plus a five percent spike in canned food sales a...

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January 28, 2010

On Premise: Amstel Light Stays Close To The Slopes

Amstel Light is spending the winter wooing skiers and celebrities via a series of Après Ski Lodge events. The Heineken USA brand is taking over lodges and bars in Telluride CO and Park City UT in February and March creating environments that resemble a Swiss ski chalet. The campaign is a cold-weather complement to Amstel’s...

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