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Nontraditional Venues: Warner Bros. Promotes Speedy Comeback

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Warner Bros. Consumer Products is promoting the Speedy Gonzales character to young skateboarders with a tour hitting skate parks in 12 markets.
Joan Dambros senior vp-new initiatives for Warner Bros. Consumer…

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More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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