Articles
Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour
Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred by feedback from customers and store managers following last year’s tour. The events which take place outside of Dick’s own stores will allow customers to purchase products in the 1 400-foot outdoor retail pavilion rather than having to haul their...
Logistics: Geico Launches Month-long Spring Break Effort
Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly the entire month of March in Panama City Beach FL and South Padre Island TX. The insurance giant just started 22-day efforts—at two hotels in each market—figuring it could get face time with students from just about every college in the...
Youth Marketing: Nickelodeon Connects With Kids Through Interactives
Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to...
Sports Marketing: Canon Takes Tennis Strategy To West Coast
Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.