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Sports Marketing: Canon Takes Tennis Strategy To West Coast

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Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Luxe Events : Lincoln Entices Consumers With Culinary Experience

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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