BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in the automotive aftermarket industry. The bank just signed its first-ever NASCAR sponsorship a two-year agreement with Clint Bowyer’s Busch Series ride.
Pete Zifchak the company’s sports marketing and event planning manager told Buzz that the company sees the tie as an entrée to other NASCAR partners and suppliers. “Our equity research analyst covers about 90 companies in the automotive aftermarket industry and our goal is to have as many of those 90 as possible become investment banking clients ” Zifchak said. “We have found that the majority of those 90 companies are involved in NASCAR in some form.”
BB&T will leverage the sponsorship with client entertainment and by bringing NASCAR elements to bank openings and special events.
Photo Credit: unsplash.com/@spencerdavis