Author archive for Event Marketer

Author archive for Event Marketer

Author archive for Event Marketer

March 29, 2022

Great Places to Work in Experiential 2022

EVENT MARKETER’S SPRING JOBS GUIDE FEATURES LEADING COMPANIES TO WORK FOR IN A POST-PANDEMIC ECONOMY  As the Great Resignation wages on, companies are tasked with showcasing the unique culture, leadership style and benefits their organization has to offer—or risk losing the chance to recruit top talent. It’s a fact not lost on the roster of...

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March 23, 2022

Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in...

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January 12, 2022

Full Coverage: The 2021 Ex Awards and EDTAs

Presenting 150 experiential marketing case studies of excellence After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and...

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December 21, 2021

Meet This Year’s Participants: Women in Events 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they...

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December 20, 2021

Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...

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