Author archive for Event Marketer

Author archive for Event Marketer

July 6, 2020

How Brands Delivered Pride Campaigns Amid the Pandemic

In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all was quiet on the experiential front during June this year. Call it a sign of the times. With parades and other in-person Pride events and experiences canceled in the wake of COVID-19, brands had little room to deliver meaningful campaigns....

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June 25, 2020

Experiential and COVID-19: A Virtual Panel Discussion

Join a distinguished group of brand-side marketers for a 90-minute virtual panel discussion about the COVID-19 pandemic’s impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, Verizon Media and McDonald’s: Quickly pivoted their event strategies, teams and approaches during the pandemic Hosted successful virtual event programs amid COVID-19 Are setting predictions (and making...

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June 25, 2020

Industry Experts Forecast What’s Next for the ‘New Normal’

The events of 2021 are going to look a lot different than the events of early 2020. But how those shifts play out across the event landscape remains to be seen. Indeed, no one has a crystal ball in the COVID era, but in this special forecast series, we have compiled insights, ideas and predictions...

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June 25, 2020

Five Ways to Tackle Some of Your Most Common Pain Points

When things are really complicated, as they certainly are now, sometimes a handy list can help turn something hard into something achievable. That is the idea for this special section dedicated to quick but insightful checklists from industry pros that break down and prioritize just the five things they recommend you do to tackle some...

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