Author archive for Event Marketer

Author archive for Event Marketer

June 15, 2018

Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...

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June 5, 2018

Not A Dunk Tank: The Power of Immersive Experiences

Immersive experiences are the heart of our business. No, we’re not talking about dunk tanks … although, come to think of it, the old carnival favorite probably qualifies. The immersive experiences we’re talking about persuade your event guests to stop for a moment and enter a “rarified world” where anything is possible. It’s a step...

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