Author archive for Event Marketer

Author archive for Event Marketer

December 26, 2019

Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials

Say what you will about millennials, but this generation has been behind monumental changes in events and beyond. This demographic led the infusion of consumer experiences in the b-to-b world… the festivalization of the business event. It ushered in a new wave of cause marketing strategies as well as the shared economy. And it is...

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December 25, 2019

Stories of the Year, No. 8: Absolut Makes the Planet Fashionable at Coachella

Marketers know that younger generations expect more than lip service. If you’re a green-focused brand like Absolut, which is a CO2-neutral distillery, it means you have to weave that message into your experiences, educate consumers on the issues and then create opportunities for them to get involved or co-tackle the issue with you. At Coachella...

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December 24, 2019

Stories of the Year, No. 9: Taco Bell Spices Up the Hospitality Space

If we may speak freely, Taco Bell is doing some cool shit. The brand has challenged perceptions of the fast-food space by becoming a relevant lifestyle brand. In recent years it has hosted a secret test kitchen event and a fashion show with Forever 21. This year the brand cooked up another reason to be...

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December 23, 2019

Stories of the Year, No. 10: Google’s Playground Wins CES

In what was widely described as “Disney World at CES,” Google took home the prize for the most buzz-generating event of the annual consumer technology show—a theme park ride. Built into the second floor of its mega booth outside the convention center, Google literally took attendees on a multisensory ride through vignettes that told the...

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