Author archive for Event Marketer
Women for Women: The Sum Will Always be Greater Than the Parts
There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we...
Mosaic Gets Real About What it Takes to Build a Female-forward Agency
There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift...
Ladies First: Why Women are the Rock Stars at Live Nation
Live Nation hardly needs an introduction, but what you may not know is that Live Nation is a female-forward organization with a progressive approach to retaining top female talent. In this candid session with some of Live Nation’s top female executives, we talk about lessons learned from a long career in events, what makes a...
Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real
Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus on helping consumers hide an issue rather than confront it. But a collection of brands this year capitalized on relatability—and an event program—to create irreverent, funny and honest campaigns that confidently told consumers in person: We get you, and others...