Author archive for Event Marketer
Ideas: A Roundup of Top Experiential Exhibit Trends from 2023
As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits...
Trend Chat: The 2023 Experience Design & Technology Awards
Ahead of the release of the winners of the 2023 Experience Design & Technology Awards, we’ll break down some of the highest-scoring case studies in this year’s program. We’ll discuss the winning aspects of the campaigns, the steal-worthy ideas, and what’s next for the “feel and functionality” of events.
Full Coverage: The 2023 Experience Design & Technology Awards
After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.
Webinar: How to Leverage AI and Sustainability for Maximum Event Impact
As we peer into 2024, two of this year’s most prominent trends, AI and sustainability, are set to become even more interconnected and influential. However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar...