Event Marketer

What unique offerings does your company offer clients? At ET Global, we don’t sell square footage and hope strategy follows—we deliver an integrated model that unites strategy, creative, fabrication, logistics, project management, and execution into one solution. Clients value that simplicity. Instead of fragmentation, they gain a partner who translates ambitious brand goals into experiences […]

Small Details, Big Impact: Thoughts on Modern Exhibit Design Walk any trade show floor and you’ll see it immediately — bigger builds, louder graphics, more screens, more everything. And yet, the exhibits people actually stop at aren’t driving engagement through scale; they’re capturing attention with purpose and intentionality. That’s the shift happening in exhibit design […]

It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. But here we are, pining for the 90s and all the clunky little devices that came with it. As marketers know, it’s a clear signal that nostalgia […]

Cannes Lions 2026 will descend on the Palais des Festivals this month, drawing brand marketers, agency leaders and experience architects from across the globe. Amid the recognition hardware being doled out and cmo-level content, we’re keeping track of how the experiential offerings are evolving this year. Check out our preview of a few of the […]

On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]