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B-to-C EventsSponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person relay “race-within-a-race ” to be held on Oct. 14 the same day as the marathon.
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B-to-C EventsBudgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?
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B-to-C EventsSponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
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B-to-C EventsPop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.
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B-to-C EventsSampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.