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B-to-C EventsBudgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?
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B-to-C EventsSponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
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B-to-C EventsPop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.
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B-to-C EventsSampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.
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B-to-C EventsActivation: Schick Launches Search For Next Action Sports Star At X Games
To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter a contest dubbed the Schick Quattro East vs. West Xperiment.