Targeting: Nike+ Launches Virtual Half-marathon To Connect With Runners - Event Marketer

Targeting: Nike+ Launches Virtual Half-marathon To Connect With Runners - Event Marketer

Targeting: Nike+ Launches Virtual Half-marathon To Connect With Runners

When the Nike Women’s Marathon in San Francisco sold out all 20 000 of its slots for the Oct. 21 event in a matter of hours the shoe maker reached out to its Nike+ consumer base to extend the marathon’s…
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