Author archive for Event Marketer
10 Things We’re Fired up for at the 2026 Experiential Marketing Summit
The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age.
The Brand Marketer’s Guide to Live Experiences in the Trust Economy
Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all.
Meet the 2026 B-to-B Dream Team
For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and industry predictions. This year, as we mark the 10th anniversary of our B-to-B Dream Team recognition program, we’re celebrating nine new all-stars who don’t just execute events—they live...
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...