gaming Archives - Event Marketer

gaming Archives - Event Marketer

Posts tagged with ‘gaming’

May 10, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and...

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February 24, 2021

OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers

Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience...

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