Why Chobani is Counting on Experiential to Grow its Business

Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category
Peter McGuinness has a lot on his plate—and we’re not just talking…