Why Chobani is Counting on Experiential to Grow its Business

Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Why Chobani is Counting on Experiential to Grow its Business

Editor's Picks, B-to-C Events, B-to-B Events
Posted on March 23, 2017 by Sandra O’Loughlin
Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

This story appeared in the May 2016 issue
Tags:, , , , , , , , , , , , ,

Related Articles

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']