Event Marketer Archives - Event Marketer

Posts tagged with ‘Event Marketer’

October 14, 2019

Sneak Peek: What to Expect at Women in Events Week

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the...

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October 14, 2019

Q&A: adidas on Evolving its ‘Beyond the Streets’ Sponsorship Program

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time...

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October 7, 2019

Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via

Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League...

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October 7, 2019

Associated Bank Builds a Permanent Branch Activation for Packers Fans

The Green Bay Packers and Wisconsin-based Associated Bank go way back—a century, in fact. Serving as the team’s official bank since 1919, the brand has found clever ways to connect with fans and boost its brand over the years, like selling Packers tickets out if its teller windows. Now, the historic partnership has reached a...

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October 7, 2019

adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets

When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...

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