Q&A: Take a Page From Mars' Social Media Playbook

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How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged

From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media…
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This story appeared in the June 2020 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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