Covid-19 Archives - Event Marketer

Posts tagged with ‘Covid-19’

September 21, 2020

Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...

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September 14, 2020

Seven Mobile Tour Ideas to Consider in the Age of Social Distancing

In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles...

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September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

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September 7, 2020

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers look down the pike at what in-person events will look like in 2021, they’re preparing to budget for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is...

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September 7, 2020

Virtual Events: How Event Marketers are Overcoming Eight Pain Points

During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...

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