Covid-19 Archives - Event Marketer

Covid-19 Archives - Event Marketer

Posts tagged with ‘Covid-19’

February 17, 2022

As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity

Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking. Stagecoach...

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December 20, 2021

Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18-...

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September 20, 2021

Five Insights on Producing Outdoor Experiences Amid COVID-19

The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t...

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August 16, 2021

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...

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