Covid-19 Archives - Event Marketer

Covid-19 – Event Marketer

Posts tagged with ‘Covid-19’

January 19, 2021

Design Ideas for Outdoor Micro Event Venues

Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...

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December 28, 2020

People’s Choice: Our Top 10 Most-read Stories of 2020

The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage...

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December 28, 2020

20 Takeaways From the First-ever Virtual Experiential Marketing Summit

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an...

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December 21, 2020

How Drive-thru Experiential Marketing Became the Darling of 2020

The drive-thru trend that rolled out across the nation this year provided a lifeline for event marketers searching for a way to safely connect with consumers. An extension of the drive-in trend, drive-thrus take a page from theme parks and allow brands to strategically infuse messaging and multisensory engagements at every turn. Concert properties and...

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December 14, 2020

Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020

The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its potential impact on the world have started trickling in and we publish our very first story on what would become a catastrophic global pandemic. Industry doctors tell us not to panic. The CDC insists there is no immediate threat to...

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