Covid-19 – Event Marketer

Covid-19 – Event Marketer

Posts tagged with ‘Covid-19’

September 20, 2021

Five Insights on Producing Outdoor Experiences Amid COVID-19

The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t...

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August 16, 2021

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...

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July 5, 2021

12 Takeaways from the Virtual Editions of EMS 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...

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May 17, 2021

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...

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