Posts tagged with ‘Covid-19’
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at [email protected]. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....
Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...
How Scottish Craft Beer Brand Innis & Gunn Activated Small-scale Photo Ops in Canada
The beer category is recession-proof, and if the last eight months have proven anything, it’s pandemic-proof, too. But that doesn’t mean marketers are putting the pause on awareness campaigns. On the heels of being named The Most Recommended Beer in the U.K. by the YouGov Brand Index, Scottish craft beer brand Innis & Gunn, the...
Five Tips for Developing a Robust On-site Health Security Plan
When the industry bounces back (and it will), having a solid on-site health security strategy will be paramount. And we’re not just talking about placing some extra hand sanitizer stations around the event footprint and calling it a day. Whether it’s a live experience for two or 2,000, robust policies and procedures will need to...