How Scottish Craft Beer Brand Innis & Gunn Activated Small-scale Photo Ops in Canada

Modest, COVID-safe activations in Toronto and Vancouver helped Innis & Gunn boost an influencer campaign and sales of its lager.[/caption]
The beer category is recession-proof, and if the last eight…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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