social media strategy – Event Marketer

social media strategy – Event Marketer

Posts tagged with ‘social media strategy’

June 21, 2021

Three Platforms Worth Exploring in the Booming Social Audio Space

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations...

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February 4, 2021

Super Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’

Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship...

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February 4, 2021

Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement

Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl....

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