social media strategy Archives - Event Marketer

Posts tagged with ‘social media strategy’

December 2, 2019

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly, a social network popularized by users’ playful lip-syncing videos, the...

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May 2, 2019

Q&A: Six Ways to Make Event Programs More Effective on Social Media in 2019

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from...

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