Tag: social media strategy

Event marketers are leaning on social media more and more as they navigate a new and, hopefully, temporary world of digital experiences. Honda’s summer campaign, Honda Virtual Adventures, is an example of a digital program that encourages interactivity and decision-making on the part of the user to give it dimension. The effort is supporting the […]

From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media is rife with opportunities to engage an idle audience that has been starved for interaction. To find out what it takes to connect with consumers the right […]

On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first integrated marketing campaign to capture the attention of its Gen Z target. The Choose Your Own Alternate F’reality (#FrealAF) program included a virtual reality experience, a live digital event, a TikTok challenge and influencer partnerships, all designed to […]

In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on […]

The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to […]