Tag: social media strategy

  • Millennial marketing
    B-to-C Events

    Three Digital Platforms That Turn Fans into Brand Ambassadors

    How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers, […]

  • social media stock
    B-to-C Events

    Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

    How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly, […]

  • gargan_king_erin
    Partner Content

    Q&A: Six Ways to Make Event Programs More Effective on Social Media in 2019

    Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from […]

  • EM Executive Chats
    B-to-C Events

    EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW

    Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead […]