Posts tagged with ‘social media strategy’

April 25, 2022

TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50th St. between 8th and 9th avenues March 29 through April 1. Those intrigued enough to scan one...

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June 21, 2021

Three Platforms Worth Exploring in the Booming Social Audio Space

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations...

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February 4, 2021

Super Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’

Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship...

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