Posts tagged with ‘Mars’

July 13, 2020

How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged

From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media is rife with opportunities to engage an idle audience that has been starved for interaction. To find out what it takes to connect with consumers the right...

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March 13, 2018

Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands,...

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