June 2020

2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year

Most Taco Bell fans only spend an average of three...

Full Coverage: The 2020 Ex Awards

The year’s best experiential marketing campaigns Remember when? The industry,...

Five Tips for Developing a Robust On-site Health Security Plan

When the industry bounces back (and it will), having a...

Four Clever Digital Strategies for Connecting with Consumer Audiences

In the age of coronavirus, marketers have relied heavily on...

Q&A: A Microsoft Storyteller on the Power of Empathy

The pivot for event marketers has not only involved shifting...

Five Ways to Pivot a B-to-B Program in a Hurry

Financial software company Model N had big plans for its...

Inside Three Digital Guinness World Record Campaigns

As brands grapple to find clever virtual engagement strategies in...

How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program

The economic impacts of COVID-19 on the event industry are...

How Four Brands Transformed Trade Show Environments into Virtual Experiences

Four Issues to Consider When Negotiating Event Contracts Amid COVID-19

Inside Atlassian's Touchpoint-rich 2020 Remote Summit

Our Editor Escapes Quarantine with an Airbnb Online Experience

A Virtual Opening Night: How Minor League Baseball Pivoted

On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points

How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged

How Nine Brands Engaged Consumer Audiences During Social Distancing

Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve

The New Playbook: How Event Marketers are Adapting to the 'New Normal'

How Facebook and IBM Took Conferences Digital in Different Ways