How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program

More than 30 brand ambassadors helped keep Sparkling Ice on shelves amid the pandemic.[/caption]
The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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