sampling Archives - Event Marketer

Posts tagged with ‘sampling’

September 26, 2022

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...

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August 1, 2022

Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...

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July 13, 2022

Ghirardelli Elevates the S’mores Moment on its first Experiential Tour

Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program...

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