sampling Archives - Event Marketer

Posts tagged with ‘sampling’

November 2, 2018

Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108

To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the...

read more

October 29, 2018

Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship

As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of...

read more

October 16, 2018

More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in...

read more

September 13, 2018

Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers

Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2018 Access Intelligence, LLC – All Rights Reserved. |