sampling Archives - Event Marketer

Posts tagged with ‘sampling’

October 31, 2022

10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour

Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its second-ever mobile tour, can attest to. From June to October, the brand was on the road in its blueberry-covered Bee Wild Mobile, and for the first time, ventured beyond its home state of Maine. Along the journey, Wyman’s hit different...

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September 26, 2022

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...

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August 1, 2022

Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...

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