sampling Archives - Event Marketer

Posts tagged with ‘sampling’

July 3, 2019

How the Stoli Key West Cocktail Classic Supports the LGBTQ Community

What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador,...

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June 6, 2019

EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local...

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May 29, 2019

How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide

The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations...

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