Posts tagged with ‘sampling’

September 26, 2022

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...

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August 1, 2022

Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...

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July 13, 2022

Ghirardelli Elevates the S’mores Moment on its first Experiential Tour

Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program...

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