sampling Archives - Page 2 of 19 - Event Marketer

Posts tagged with ‘sampling’

June 29, 2022

Five F&B Sampling Tactics Worth a Taste-Test

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh”) to make...

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June 13, 2022

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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April 18, 2022

Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...

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