Posts tagged with ‘sampling’
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and the fast-food chain lived up to its word at Bonnaroo with the Sonic Drive-in Range, a music-inspired mini golf course and sampling experience that served as a respite for weary festivalgoers.
Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers. So with a product that addresses each of those needs, electrolyte drink mix brand Liquid I.V. headed to Bonnaroo Music & Arts Festival, June 15-18 in Manchester, TN, with an “In the Mix” activation that supported its summer-long Real Hydrating...
Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four
Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as...
Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events
As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as...