sampling Archives - Page 3 of 19 - Event Marketer

Posts tagged with ‘sampling’

March 14, 2022

Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed...

read more

February 21, 2022

Valentine’s Day Experiential: How Six Brands Celebrated the Holiday

The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a handful of brands did indeed come out in person to show consumers some love and help them celebrate the international holiday. The occasion didn’t garner its typical volume of experiential activity, but the brands that did activate had some clever...

read more

February 14, 2022

Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. While the experiences were activated in time for Valentine’s Day, Godiva’s campaign messaging is encouraging consumers...

read more

December 20, 2021

Holiday Roundup: How 14 Brands Celebrated the Season with Live Experiences

Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the...

read more

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']