brand ambassadors Archives - Event Marketer

Posts tagged with ‘brand ambassadors’

September 28, 2020

Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand...

read more

May 18, 2020

How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program

The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted...

read more

March 30, 2020

Three Digital Platforms That Turn Fans into Brand Ambassadors

How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers,...

read more

October 21, 2019

Five Staffer Types Refreshing the Role of Brand Ambassador

Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...

read more

October 14, 2019

‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style

In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']