Tag: brand ambassadors

Community is everything in the brand ambassador world. In 2021, a friend’s recommendation led Vanessa Leiva to the events industry, and she’s been networking ever since, tapping connections to find the right brand ambassador gigs. “We all end up knowing each other in some way, shape or form, or working with each other. It becomes […]

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

Forget ‘warm bodies’—these brand ambassador types are essential staff members Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting […]

The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its […]

The everyday brand ambassador plays an important role in connecting brands with audiences, but lately, companies are carving out a new, loftier position built for superfans: chief brand ambassador.