B-to-C Events

Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

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Turn Your Brand Ambassadors into Authentic Advocate

Forget ‘warm bodies’—these brand ambassador types are essential staff members
Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever,…

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  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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  5. The Brief: Retro Malls and Cheese Ball Challenges
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  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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