Education, Engagement: How Financial Institutions Leverage Experiential Marketing

They may keep our money safe and help us get what we want with one swipe, but for consumers, financial institutions may seem like faceless entities—out of reach and cold. The companies that lean on experiential marketing, however, are finding creative ways to help put a human face on their brands, and be a little disruptive in the process. From escape rooms that help consumers understand financial topics through each stage of life to credit card holders being rewarded with memorable and intimate concerts to drone stunts, financial institutions are investing in engaging experiences, activations and sponsorships to connect with their consumers and attract new ones along the way. Here, case studies involving six brands that are banking on experiential marketing.

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