Escape Room Helps Prudential Talk Finances with Consumers

Escape Room Helps Prudential Talk Finances with Consumers
Prudential’s ‘Life Stages’ Escape Room Immerses Consumers in Financial Wellness

Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness

In each vignette, consumers had to understand the financial situations tied to that life stage.[/caption] It’s not always easy to engage consumers in financial services, but Prudential helped spark…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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