Video Gallery
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B-to-C EventsSDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]
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B-to-C EventsTake Our Video Tour of Brand Activations at Comic-Con 2022
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took […]
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B-to-B EventsBetting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives […]
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B-to-C EventsCatheads Roam New York City with Cake Pops to Drive Tune-in to WEBTOON’s ‘Everything is Fine’
Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that everything is indeed not fine. To promote season two, WEBTOON on July 8 unleashed a cadre of characters donning giant catheads for a street […]
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B-to-C EventsTaco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a […]