When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took place outside the convention center, from FX to Apple TV+ to Paramount. And please go easy on us—footage was captured on a sad iPhone 10.
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