Comic-Con Archives - Event Marketer

Posts tagged with ‘Comic-Con’

October 18, 2018

Our Picks for the Top Brand Experiences at New York Comic Con

More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...

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August 23, 2018

Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand

Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave.,...

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July 31, 2018

‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery...

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July 25, 2018

Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out

When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from...

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