tv show experience Archives - Event Marketer

Posts tagged with ‘tv show experience’

December 23, 2019

Pop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space

Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles (Nov. 22-24) and in New York City (Dec. 13-14), the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans. Joining the ranks of pop-culture mega-properties building...

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December 23, 2019

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans

What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan...

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October 14, 2019

‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style

In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few...

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September 13, 2019

Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan...

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May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

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