Posts tagged with ‘tv show experience’
SXSW 2023: Photos from 18 Immersive Brand Experiences
The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to Austin, TX, for a deep dive into the state of the entertainment, music and tech industries. EM was on the ground March 13-18 (in unseasonably chilly weather for the city) and visited expansive brand activations that served as catalysts for...
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and...
Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a...
How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta. Students of Morehouse, Spelman and Clark Atlanta...