Tag: tv show experience
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B-to-C EventsSXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up
A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FX’s The Wreckage activation had a chance to step inside and uncover details from the upcoming “Alien: Earth” series, a prequel to the 1979 film “Alien” that started the franchise. Before receiving credentials and instructions to enter, participants […]
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B-to-C Events25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with […]
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B-to-C EventsLet the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]
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B-to-C EventsThe Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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B-to-C EventsTV Fans Sink into CBS’s Comfy Blue Sofa Tour
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: […]