Tag: tv show experience
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B-to-C Events25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with […]
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B-to-C EventsLet the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]
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B-to-C EventsThe Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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B-to-C EventsTV Fans Sink into CBS’s Comfy Blue Sofa Tour
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: […]
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LaunchesShopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent […]