Posts tagged with ‘tv show experience’
Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year...
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. And to promote its anthology drama “The First Lady,” which follows the personal and political lives of Eleanor Roosevelt, Betty Ford and Michelle...
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth...
Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW
Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker) and his father, comedy writer, producer, actor and director Bob Odenkirk. Inspired by the...