Tag: tv show experience

TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to fully immerse consumers in the program’s content and concepts in thoughtful, engaging ways. National Geographic made it happen during its “Valley of the […]

These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its infancy in the 1990s, it was another story. Remember when you couldn’t talk on a land line and surf the web at the same time? Technology has changed drastically over the last few […]

A typical movie or series premiere tends to follow a familiar format. There is the red carpet walk ahead of the event and then a cocktail hour before the screening. Finally, food is served, drinks are imbibed and a party with an influential crowd ensues. But in the case of Netflix’s new buzz-worthy series “Maniac,” […]

To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville, […]

If event marketers have learned anything over the years it’s that people don’t just want to view an experience, they want to have a stake in it. So it’s only natural that as ad blockers grow more powerful and an increasing number of families become cord cutters, television networks and streaming services are turning to […]