Q&A: Nat Geo's CMO on Creating ‘Disruptive’ Experiences That Drive Tune-in

Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in

TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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