Event Agencies Archives - Event Marketer

Posts tagged with ‘Event Agencies’

January 17, 2020

Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...

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January 13, 2020

B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that...

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January 7, 2020

McDonald’s Beat of My City Initiative Blends Music with Cause Marketing

Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...

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