Tag: pop culture superfans

The first-ever Los Angeles edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And from Oct. 3-4, consumers, pop-culture icons and 300-plus brands celebrated the milestone across the L.A. Convention Center and Crypto.com Arena. Once again, tens of thousands of fans attended the festival […]

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]

When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car “action figure” box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye-catching build delivered on a much larger campaign that linked down to the […]

D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year’s show floor, Aug. 14-16, was the largest one yet) have to match that intention. So, Disneyland partner and D23 […]

This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.