Tag: pop culture superfans
-
B-to-C EventsHow Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks
It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+ prepared to revive the renowned sitcom this fall, it became abundantly evident that fans were still clamoring for a dose of the haughty radio psychologist.
-
B-to-C EventsAt SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s […]
-
B-to-C EventsHBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans
Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last […]
-
B-to-C EventsHBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. 14 debut. […]
-
B-to-C EventsFive Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a […]