Prime's ‘Rings of Power' Tour Drives Record-breaking Viewership

Prime's ‘Rings of Power' Tour Drives Record-breaking Viewership
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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership

Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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