Amazon Prime Video Archives - Event Marketer

Posts tagged with ‘Amazon Prime Video’

March 3, 2022

In an Escape Room-style Challenge, Amazon Prime Video Teases its New Thriller

To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out. Dubbed the “Reacher Challenge,” the two-city program took place Jan. 30 at...

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October 4, 2021

Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour

Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game...

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