Why Chobani is Counting on Experiential to Grow its Business Editor's Picks, B-to-C Events, B-to-B Events Posted on March 23, 2017 by Sandra O’Loughlin Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers, Sundance, Chobani, test kitchen, mindfulness, Event Marketer Related Articles Twitter Head of Global Events: ‘You Are Where Story Meets Experience’ Surrounded by Millennials, Brands Score Big at Bonnaroo How Jack Daniel’s Motel No. 7 Achieved Record Social Sharing Introducing the Inaugural Brand Ambassadors of the Year Program