Posts tagged with ‘Sundance’

February 21, 2019

Three Insights from Intel on Creating Industry Event Experiences That Stick

How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the...

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January 29, 2019

Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance

The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting...

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