Tag: Sundance
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B-to-C EventsThe Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City
After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]
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Festivals & Fan ConsWatch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura's 16th annual experiential program at the 2026 Sundance Film Festival
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B-to-C EventsThe Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
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B-to-C EventsSundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]
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SponsorshipsSundance 2025: Adobe Expands its Brand House, Keys in on Experience Design
Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]