Posts tagged with ‘CES’

January 25, 2024

Industry Perspectives: Exhibit Pros Weigh in on CES 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy and wow factor for the rest of the year and beyond. To walk the floor, feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood...

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January 25, 2024

Reddit’s CES 2024 Experience Gives Brands a Key to Context

How do you translate business messaging to a playful, children’s museum-like experience? Ask Reddit. With more than 16 billion posts and comments, it’s a unique content hub powered by conversations in active and vibrant communities, and the next frontier for brands looking to tap into the power of contextual and interest-based advertising.

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January 21, 2024

CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences

Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information. Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. As we toured...

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January 20, 2024

CES 2024: Six Best Practices from the Kia Connected Home Booth

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024...

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January 19, 2024

CES 2024 Coverage: How Siemens Builds Stories into its Exhibits

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024, where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them.  “Our motto is that technology transforms the everyday for everyone,” says Stacey...

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