CES Archives - Event Marketer

CES – Event Marketer

Posts tagged with ‘CES’

December 14, 2020

2021 Perspectives: Intel Talks CES, Activating Locally and Sparking Joy

CES will kick off next month for the first time without a physical show floor, but for longtime exhibiting brands like Intel, it’s year two of a pivot strategy already in motion This time last year, exhibiting brands at industry tentpole CES would have been preparing for move-in. Supersized booths and miles of exhibits within...

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July 28, 2020

Shock Waves: CES Retracts Plans for a Physical Show in January

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....

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June 8, 2020

CES is Moving Forward with a Physical Event in 2021

Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from...

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February 10, 2020

How to Think Like a Non-endemic Exhibitor: American Express at CES

Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees....

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